Unsure where a Data Warehouse can enhance your organization's performance? Check out our suggestions below:
Sales:
- To identify historical patterns and generate opportunities.
- To build sales forecast/projections.
- To measure successes and failures.
- To facilitate cross-sales and up-sales.
Marketing:
- For customer segmentation and targeted marketing campaigns.
- To spot trends.
- For decision support systems.
- For strategic planning.
- For telemarketers.
- To data mine.
Customer Services:
- To consolidate/view customer support history.
- To work in conjunction with and enhance the value of operational business applications (i.e. CRM systems).
IT:
- To manage data from different data sources.
- To provide web analytics.
- To capture and track historical system performance.
Accounts:
- For financial analysis reports.
- To consolidate and centralize data.